Are you teaching them something? Or is your channel mostly about entertainment? Just like your individual video titles, make sure that you include your targeted keywords in your YouTube channel description.
In other words, make it easy for viewers to find out more about your brand. In summary, make sure that you optimize your YouTube channel and that all of your information is complete. What makes a fantastic YouTube trailer? A nice short video that conveys your story, ambitions, and vision. Keep the most interesting things you have to say reserved for the first few seconds, but sprinkle your personality throughout the trailer, like international serial entrepreneur Peter Sage did:.
After publishing, head back to your channel homepage and click the Customise Channel button again. The trailer should now be present in your video library.
Your channel trailer is ready to make an impact. Let it do the legwork of impressing whoever decides to check out your channel. This little image is extremely important if you want to get more free YouTube views. When you upload a video, you can choose one of the auto-generated thumbnail images. Instead, create and upload your own custom thumbnail image. YouTube reports that 90 percent of the top-performing videos on YouTube use them — and for good reason.
An effective thumbnail image can help your videos stand out. That way, you can make sure you capture the footage needed to create a compelling thumbnail image. Okay, what about the technicalities? Your thumbnail should:. You can also use a free image editing and graphic design tool like Canva to create your thumbnails. Remember, thumbnails are one of the best ways to catch the attention of people browsing YouTube, so make sure that yours are effective and compelling. To learn more about the perfect YouTube thumbnail size and best practices, check out our guide here.
Creating videos is great, but sometimes your audience will need a transcription due to language constraints or disability. YouTube allows for closed captions where a transcript is added as subtitles to a video. Viewers can toggle these subtitles on and off at will. If you plan on opening your videos to an international market, transcriptions can be a great idea.
Translating scripts are useful for helping those with other language abilities to understand your videos better. How do you create a transcription document for upload to YouTube? It is quite simple really.
This can then be saved as a file with timings included so that text displays at the right time in the video. The best time is when your target visitors are watching your videos. Fortunately, this is no longer a mystery as YouTube tracks the hours and days when your audience is on YouTube. Publishing earlier will give your audience a chance to discover your new videos, resulting in more free views. To access the report, go to your channel homepage, click Customize Channel, select Analytics from the left-hand tab below your channel profile picture, and click the Audience tab.
Guest blogging is a great way to gain new followers and viewers. Identifying influencers who have a similar audience to yours will open your channel up to potential viewers who have the same interests as you. Building a close relationship with these influencers after creating a video with them will mean that they will share your videos with their followers if you do the same for them.
This reciprocity is a surefire way to gain free new views on YouTube. Guest Vloggers are great not just for free ways to get more views but also to add more variety to your videos. Having another person to brainstorm video ideas with can open the door to creative videography which will, in turn, create more views on your YouTube channel. Digital marketer and author Jordan Platten often records videos with influencers:.
Following on from guest vloggers, building a strong influencer community that shares community content and works together to help everyone involved is a great way to get more views on your YouTube channel. Being an influencer can be very lonely and competitive. Reaching out to influencers similar to yourself to share knowledge and information can help to build a community of influencers that look after each other and help people who are struggling. Identifying similar influencers through tools like Unamo or Buzzsumo and reaching out to them will start the ball rolling but be sure to have a goal and compelling reason to maintain contact so that it is a reciprocal relationship and not one-sided.
Keeping up to date with things happening in your industry can be the difference between becoming popular or sinking into the background. Those with a deep understanding of what is happening in their world can create videos that are current and interesting to those researching the niche.
But this knowledge of your industry also helps you identify viral content as it happens so you can share it with your following before anyone else. Being the first to share information will identify you as a leader in your field, leading to more exposure to your content and more views.
In summary: First, focus on creating great content that your target audience will love. Then do your best to optimize your content and channel, and promote your content through other channels. Lastly, get involved in your niche community and nurture relationships with your viewers! Which one of these tactics are you going to use first to get more YouTube views? Leave a comment below and let us know! Handshake is a wholesale marketplace filled with high-quality products from US-based brands.
Want to learn how to advertise on Instagram? Searching for the best website builder for your small business? Here are 9 great, user-friendly options to get you star…. Host a YouTube contest or giveaway to encourage people to subscribe to your channel and engage. To keep your contests simple, have people like your video, leave a comment and subscribe to your channel to enter.
Follow some of our best practices for running any social media contest :. Be careful with hosting frequent YouTube contests, though. After doing one contest, wait a while and look at your subscriber drop-off rate and engagement numbers. A smart way to promote your YouTube channel is by creating a specific video series that covers a recurring theme or topic.
Series are a win-win for creators and viewers alike. For your audience, they have something to look forward to and likewise a reason to keep returning to your channel.
Case in point, video content is proven to improve conversion rates and lower bounce rate on-site. If you want visitors to stick around a product page or blog post longer, embed a video like we did below.
Remember: any opportunity you have to funnel your on site or social! The more videos you create, the more difficult it becomes for people to navigate through your channel. Sometimes simply asking for engagement is the best way to get your videos noticed, especially when you consider the immediacy and connection that video content can create.
In fact, asking visitors a question to answer in the comments suggestion or to check out another video are perfect ways to keep the engagement rolling. You can likewise link to other videos or drop an external link to your site to serve as a sort of CTA. With apps like Facebook, Periscope and Instagram making it easier than ever to stream live video, more and more brands are getting on board.
YouTube has been offering live videos for years but has only recently started picking up steam. You can take a look at some popular YouTube Live videos to get a sense of how other brands are using the platform. The unpolished, organic nature of live video is exactly what makes it compelling. A tactic some of the biggest YouTube stars used to grow their following is collaborating with other users. Each collaboration gives you exposure to a new audience.
The key to a successful YouTube collaboration is finding the right partner. You want to collaborate with content creators that share similar passions with your brand so your video comes off as authentic.
With marketing in general becoming more pay-to-play, you always have the option to get more visibility through paid YouTube ads. YouTube offers a variety of ad formats to choose from:. For your ad creatives, you can either use an existing video or create something new for a specific campaign. The advantage of using an existing video is you can choose a clip you know has been effective in the past. If a video has already gotten a lot of views and engagement organically, running paid ads can amplify your results.
To get noticed on YouTube, try to embrace your unique identity and personality instead of acting like other YouTubers since it will help you stand out. Also, make sure you're uploading new content at least once a week so your channel stays relevant and you don't lose subscribers.
To help get your videos noticed, produce new, interesting content that people will want to see, and include relevant tags so it's easy to find. For tips on how to create quality YouTube videos, scroll down! Did this summary help you? Yes No. Log in Social login does not work in incognito and private browsers. Please log in with your username or email to continue. No account yet? Create an account. Edit this Article.
We use cookies to make wikiHow great. By using our site, you agree to our cookie policy. Cookie Settings. Learn why people trust wikiHow. Download Article Explore this Article parts. Tips and Warnings. Related Articles. Article Summary. Part 1. Determine your niche. The most successful channels on YouTube are designed with one specific audience in mind. The audience may be people who enjoy sketch comedy, people looking for product reviews, people interested in video games, people looking for fashion advice, or any other audience you can imagine.
Good channels focus on one thing that they do best, and then excel at that. Set yourself apart. Besides choosing a niche, you'll also need to develop a personality. PewDiePie didn't get million subscribers because he plays video games, he got them because he plays video games with a unique personality and approach. You'll want to cultivate an identity that sets you apart from the other content being produced in your niche.
Build your brand. Before you launch your first video, you should have the basic building blocks of your channel established. This includes having a good profile image, unique banner art, and a basic description. All of this put together is the starting point for your personal brand, which is how viewers will relate to and remember you.
Look at all of your favorite channels and see how they brand themselves. You'll find that virtually every popular channel has a custom look that helps identify themselves. Create a profile image. Your profile image will appear next to the name of your channel in searches and comments on YouTube. It will be the first thing viewers see when your content appears in their search results, so make sure that it is representative of you and your brand. Your profile image can be a picture of you if you are the focus, or your logo if you are not the focus.
Create or commission Channel Art. This is the image that appears at the top of your Channel, and acts as the title. Channel Art is what makes viewers feel like they're on your "personal" YouTube, and helps cement your name in their mind. If you are creating your own art , YouTube recommends that the image be X px. This is the size of the image that will appear on the TV.
All text and logos should appear in the center of the image in a X 43 px rectangle. If you can, create a basic banner to get by for a while, and then use your first ad earnings to invest in commissioned art.
Fill out your Channel's description tab. Use this space to give a brief overview of your channel and to link viewers to your other webpages and social networking sites. The description of your channel appears in searches, but doesn't have to be incredibly in-depth. Make sure to link to your company website, blog, Facebook page, Twitter account, and any other place on the web where you have a presence. Part 2. Get some good equipment. The difference between a built-in webcam and a high-quality camera is night-and-day.
Even if it's just you talking into a camera, the audio and visual quality you get from a high-end camera will make your videos stand out. The equipment isn't necessarily expensive. A stand-alone webcam will work better than virtually any built-in webcam, and will only set you back a few meals out.
If you're filming actors or anything other than yourself, you'll want a decent camcorder. Taking videos with your phone is convenient, but if you want to keep an audience you'll need better production values than that. If you're going to be recording your screen, find a good screen recording program such as Camtasia or the free Open-Broadcasting-Software which can also do live streams.
Filming your computer screen with a camera while you use it will make it nearly impossible to see what's going on. Write a script. Unless you're doing improv or filming something you don't have control over, you should prepare a script and rehearse it. This will lead to less awkward pauses and will improve the flow of your videos.
Youtube doesn't allow videos longer than 15 minutes unless you meet specific guidelines. Keep this in mind when writing your script, and break up long videos into a series. See this guide for detailed instructions on writing your first script. Rehearse before shooting. Do a dry run of your script a few times before you turn on the camera. This will help you iron out any kinks and solidify your talking points before you begin filming. You don't want to be reading directly from your script while filming, so practice is important.
Prepare anything you need. Before you start filming, gather everything you're going to need for the video. For example, if you're recording a tutorial on your computer, make sure all of the windows you need are open and your important files are easy to access.
If you're filming a scene, make sure that all of your props are in order. While preparing to shoot, make sure that the lighting is good enough so that everything can be seen. Do a test shoot with the camera to check the lighting. Start filming. Once you've got everything ready, it's time to start rolling! Shoot your video, and don't be afraid to do multiple takes. You can splice and edit in your different takes during the editing process.
Remember, don't read off your script! You want your talking to feel natural, and people will be able to tell when you're reading off a page. If you're directing other actors, check out this guide on good movie directing techniques. Review your recording. Before you start editing, take a few minutes to watch everything you recorded. If you aren't happy with any part of it, reshoot that part now while everything is still set up. This will save you a lot of time in the editing process.
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