In an online shopping frenzy, do you wish you could save all your favorite items into one handy shopping list? Wantworthy is integrated with Facebook, which makes it easier to share items with your friends to help you decide what to buy. The New York-based company was started in and has grown to a team of five pictured below.
Why bother bookmarking items, when you can pin them? The service probably caters to the same personality type that compulsively make lists of potential purchases and enjoys pinning beautiful things to a virtual dashboard. McDevitt, CEO, told me that Wantworthy is a practical tool for shoppers who are actually looking to make a purchase, while Pinterest is aspirational and a place to show off your taste. Wantworthy plans to make money by working with retailers to bring offers and promotions to users based on their shopping and browser history.
Bookmark a pair of Bloomingdales designer shades, and you might receive a discount on your purchase. The startup will have to fight several competitors for users, but it will be a useful tool for avid online shoppers.
At the very least, seeing all your potential purchases in one place may help you avoid blowing the bank. Top Image via Shutterstock. With this feature, expected out later this fall, Wantworthy will alert users to when prices change.
Further down the road, the company will work with individual retailers to alert users to inventory level changes, such as when something is running out of stock, for example. However, they will talk engagement numbers, which indicate that at least its earliest adopters are fairly active. Users save, on average, The top products saved tend to be apparel, accessories, home goods, and beauty products, which also speaks to a certain kind of shopper — yes, generally women.
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